I suspect a conversation like this happened:

Business blokey - Oh, we'd better put something in about receiving direct mail, since every registration form on the interweb has something like that.

Web monkey - Ok.  Will this do?

Business blokey (thinking about lunch and totally unaware how little he knows about user experience): Yeah, that'll keep the regulators happy.

Web monkey (not really giving a shit and wanting to do something else): Great.

Content person - gissa job.

I love the anti-Microsoft bias in this text.

Hard to believe that a big utility has a website that looks like it was designed by 5 year olds in the 1990s.  Sorry, I mean a 'web' site.

'Brand Manager' is sooooo far from the truth, I can't begin to tell you.  Although I do care about the fact that they've capitalised the 'E' and not capitalised the 'b' in 'eBay'.)