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Well done, Fast Company. Most print-born publications are only skimming the surface with their crude attempts at community - like bolting on their columnists and calling it their blog section, or allowing one to clip articles to read later. It also builds on the already strong 'Company of Friends' notion.
This goes further, and deeper, and I think it's the way a lot of publishing has to go - and a lot of blogging too. It's a container for opinion and debate with a strong identity and style of its own.
PS: Chris, Skitch is such a great tool - I have been using it for months, but this is the first time I've come across this comments facility. Must have missed that memo.